It feels like everyone and their pet is creating content at the moment. It’s getting harder and harder to get that coveted first place on the Google page. search engine algorithms are also getting smarter every year – keyword stuffing is no longer enough.
If you have some SEO tactics up your sleeve, it can be easier to rank well and increase your traffic organically.
However, choosing the right SEO tools can be a challenge.
The 4 types of SEO tools
Which SEO tools are best for you depends on your SEO goals. To perform an SEO strategy from start to finish, you’ll need a couple of various tools. Select from these four types of SEO tools:
Competitor analysis: these SEO tools review your competitors’ SEO methods so you can compare and reverse engineer them against your own. Knowing your competitors’ websites inside and out will help you close gaps and rank better.
Keyword research: enter a starting keyword or topic, and the keyword research tool will fetch keyword suggestions from its database. These tools help you recognize potentially profitable keywords so you can plan your content strategy.
On-page optimization: Technical SEO is often neglected in favor of other SEO tasks, but it’s just as crucial in making your content accessible to your target audience. Website Optimization tools analyze your existing On-Page SEO and show you your SEO data as a search engine spider sees it.
Content optimization: These SEO tools help you create SEO-friendly content relevant and targeted to your chosen audience. Text editors let you see live which keywords you should include and how often.
12 Best SEO tools to boost organic traffic
Here are some of the best SEO tools to help you improve your organic traffic and rankings.
1. Ahrefs [Best overall SEO tool]
Ahrefs is one of the most preferred all-in-one SEO tools. It has the second largest website crawler after Google.
Ahrefs has powerful tools for competitor analysis. Browse a competing website’s backlinks and develop their strategy to outrank them in the SERPs. You can likewise see the number of backlinks your site needs to rank for a specific keyword.
Keywords Explorer is based on the world’s largest third-party database of 7 billion keywords. Keywords Explorer also supports 171 countries and ten different search engines, including Amazon and YouTube.
Use Content Explorer to identify the best content in your niche. Research over 1 billion web pages and sort results by traffic value, domain rating, and social shares.
2. SpyFu [Best competitor analysis tool]
SpyFu does what its name says and helps you spy on competing websites. If you want to focus more on tracking your competitors than optimizing your domain, then SpyFu might be the best SEO tool for you.
With a clean user interface, SpyFu tracks 110 million domains and 7 billion search results. You’ll get detailed reports on your competitors’ traffic sources, their Google Ad spend, backlinks, and top-ranked keywords.
To get a historical overview of your competitors, you can view up to 20 years of competitor data.
If you focus on your website, you can see how many organic keywords you rank for, how many clicks you have per month, and which campaigns you run with Google Ads.
3. SEMrush [Full-suite marketing tools]
SEMrush is a top performer among marketers and SEO experts. The Keyword Magic Tool is just one of the most vital tools on the marketplace, with over 20 billion keywords and the capability to create thousands of combinations from just one starting keyword.
The Content Marketing Tools are also powerful. The Topic Research Tool helps you find ideas for engaging content based on your audience’s needs and create a content plan. You can additionally execute a content gap analysis to identify the topics your competitors are ranking for so you can complete your gaps.
You can use the On-Page SEO Checker to identify your website’s weak spots on the technical SEO side. The checker takes data from multiple sources, compares your site to the top 10 organic competitors in real-time for your target keyword, and gives you ideas to improve your site’s rankings.
4. Clearscope [Content optimization tool]
The AI-powered content optimization platform Clearscope is an SEO tool that simplifies SEO copywriting and helps users create content that performs well.
Paste your text into the text editor, and the platform will show you a list of keywords ranked by the importance that should be included in the content.
The easy-to-understand rating system objectively measures the quality of the content and shows you recommended scores based on how competitive the keyword is.
An outline feature gives you suggestions for headings and topics, so your content takes shape before you even write it.
Google Docs and WordPress integration also let you use Clearscope from your text editor.
5. Moz Pro [All-in-one SEO tool]
Moz Pro is another excellent brand in the world of SEO tools. With a full suite of SEO tools, this tool is a competitor to Ahrefs and SEMrush.
You get weekly crawl updates to make technical SEO a priority, including details about missing metadata, duplicate content, and 404s.
MozBar, a Google extension, shows you the domain authority and page authority of your site and its web pages for SEO on the go.
To try it out first, you can use the keyword explorer and backlink research tools for free for up to 10 queries per month.
6. Google Analytics [Best web traffic reporter]
Google Analytics is an indispensable part of most marketers’ and SEO professionals’ toolboxes. Once you’ve implemented SEO techniques, you’ll want to evaluate their performance. There’s most likely no better place to analyze your SEO success than the source – Google itself.
Google Analytics provides details about visit times, pages visited, and time spent on each web page. You can additionally track which referring domain your traffic is coming from. Find out demographic data about your audience, including the countries where your visitors live.
7. Yoast SEO [Best SEO plugin]
Yoast SEO is a convenient SEO plugin for WordPress-based websites. Yoast helps you optimize your website content and keywords.
After installation, the Yoast SEO plugin appears on all the pages you create. It examines the content and gives you suggestions on how to improve it. Yoast gives you a score based on the specified keyword and makes suggestions on how to improve. The Google Preview feature shows you how your website will appear in Google results.
The best part is that there is a robust free version.
8. Screaming Frog [Technical SEO tool]
Screaming Frog is a leading website crawler. Use Screaming Frog to detect SEO errors on your website that could harm your visitor traffic. Identify broken links, redirects, and missing metadata.
Generate XML sitemaps to evaluate your site architecture and discover duplicate content. Review your robots and directives to ensure that pages you don’t want search engines to see are kept out of sight.
You can also integrate Screaming Frog with Google Analytics, Search Console, and PageSpeed Insights so you can get user and performance data for URLs in a crawl for better insights.
9. MarketMuse [Planning & optimization tool]
MarketMuse is an AI-powered SEO tool for researching and optimizing content to help users publish more and better.
MarketMuse was developed after Google‘s Hummingbird update in 2013, which meant that the search engine would rely less on keywords and backlinks and more on AI to measure volume and authority.
MarketMuse estimates content success by identifying the topics your site is most likely to rank for and gives you a custom difficulty level based on the rest of your site.
It creates unique content letters by identifying keywords and the right subtopics to include. Other top features include link-building suggestions and a visual heat map that shows users the content landscape and competition for their topics.
10. Google Search Console [Free SEO tool]
Google Search Console is a cost-free SEO tool for monitoring and fixing server problems, website loading errors, and security concerns like hacking and malware. You can also use the tool to ensure that your website is maintained and adjusted without negatively affecting your search performance.
All you have to do is check your website by adding a code to your website or going to Google Analytics and submitting your sitemap for indexing.
Search Console lets you check if your pages are indexed by Google, especially useful if your website is new.
11. Exploding Topics [Topic finding tool]
Not sure what topics to create your content around? With Exploding Topics, you can identify fast-growing topics before they reach their peak.
The algorithm finds industries, products, and categories that aren’t yet on the radar months or years before they become popular, giving companies a competitive advantage.
Exploding Topics also offers you a graph of topic performance over a selected time so you can assess what to include in your web content.
12. Frase [AI-powered tool]
The AI-powered SEO tool Frase helps authors create highly focused and relevant content. First, Frase finds content related to your research by searching the search results for your chosen topic.
Frase creates content briefs based on the top 10 Google search results and related topics to speed up the research process.
When you write your content directly in Frase‘s text editor, keyword insights are displayed next to the text so you can be sure to include all relevant topics.
The Questions feature lets you see what questions you ask about your topic on forums like Reddit and Quora. Using this information, you can answer users’ questions in your content to make it more relevant.
You can also monitor topics and get regular summarized content feeds so you have the most up-to-date and relevant information.
Which is the best SEO tool for driving traffic to your website in 2021?
There are some top-quality SEO tools on the market. All of these top tools will help you increase your organic traffic and improve your rankings.
Which SEO tools you choose depends on what SEO goals you want to focus on. These are the best SEO tools for competitor analysis, keyword research, content optimization, and technical SEO.
Before you commit to a subscription, use free trials and plans to find your favorites.
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