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Marketing

9 Ways to Reach Your Clients with Email Marketing

Why e-mail marketing? What makes e-mail advertising one of the best digital marketing strategies available? Before we discuss unique campaign ideas, we’ll share why e-mail marketing should be an integral part of your strategy. 1. E-mail is used everywhere in the world Of all the marketing strategies available, e-mail is one form of communication that …

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E-commerce: How businesses are benefiting and what the future holds

E-commerce can be as buying and selling goods electronically on the Internet. It is popular because of the many benefits of e-commerce – Internet marketing, electronic funds transfer, and mobile commerce. Online retail is reaching out directly to consumers through mobile apps, websites, voice assistants, chats, chatbots, etc. Sellers are part of online marketplaces where third parties make …

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Google ads vs Facebook ads

Why are Google Ads better than Facebook? 

What is Facebook advertising and marketing? Facebook is a powerful social network system for both people and organizations. Around 1.6 billion individuals worldwide are connected to SMEs. Facebook advertising is essential in developing and running an ad campaign can use the Facebook Ads Manager tool to reach target audiences based on location, account data, and …

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Top 9 Best Inbound Marketing Strategies and Tactics for 2022

The best inbound marketing strategies for faster growth. Inbound marketing strategies and tactics help create predictable and repeatable streams of new leads, customers, and revenue. This article gives B2B companies incredibly actionable inbound marketing strategies that you can quickly implement into your best B2B inbound marketing campaigns today. Below is a scalable playbook for improving …

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Facebook ads marketing

What are the four key formats of Facebook ads?

What is the Facebook ad format? Facebook ad formats are all about the creative presentation of your advertisement. The advertisement layouts are chosen for every marketing goal vary, and not all styles are functional for all advertising and marketing purposes.Currently, you can choose from the following advertisement styles Video advertisements Photo advertisements Slide ads Swirl …

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The most important skills to cultivate in your social media marketing department

The need for social media skills and social media advertising professionals is growing exponentially. If a brand doesn’t have a social media presence today, it’s likely to fall behind and lose out to competitors.  More than 2.45 billion people use Facebook, millions also use social media platforms like Instagram and Twitter, and 1 billion users …

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How to Automate Your Email Marketing: The Ultimate Guide

The use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take—or don’t take, using email or marketing automation software. Some examples include when you automate welcome emails sent when a customer signs up for a mailing list, similar product recommendations after a user has bought from your …

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