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How to measure ROI for digital marketing campaigns (and when not to do it)

Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into …

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Improve-Website-Traffic

What are ways to improve website traffic?

How to boost the number of site visitors to your website? The first step in boosting web traffic to your website is to ensure that your internet site has a strong foundation. Numerous elements contribute to the success of a website, including its design, content, and performance. The following action is to maximize your site …

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E-commerce: How businesses are benefiting and what the future holds

E-commerce can be as buying and selling goods electronically on the Internet. It is popular because of the many benefits of e-commerce – Internet marketing, electronic funds transfer, and mobile commerce. Online retail is reaching out directly to consumers through mobile apps, websites, voice assistants, chats, chatbots, etc. Sellers are part of online marketplaces where third parties make …

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