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One of the most critical decisions in a marketing campaign is deciding what type of campaign you want to run.
Deciding on a clear message and keeping it throughout the marketing campaign is crucial to its success.
However, if you launch a marketing campaign on a platform that is not used by your target audience, you will not be rewarded for your efforts. Before starting the creative phase of a marketing campaign, you need to decide what type of campaign you want to run.
Here are 12 types of marketing campaigns:
Let’s have a look at what makes each campaign so unique
A brand awareness campaign has only one goal: To increase your company’s awareness and services.
The campaign should not only serve to make your brand or logo known. When a person comes into contact with your campaign, they should learn what your company does, how you express yourself, and how good your product or service is.
If your project is successful, the next time a person comes into contact with your brand, they will know who you are, what makes you different, and what sets you apart from your competitors.
The most effective companies always find a method to revolutionize their products and stay appropriate.
That’s what rebranding projects are for: Relaunch popular products or introduce your customers to your company’s new values.
In any case, a rebranding campaign must be about more than a change of font. It needs to be a comprehensive effort to modernize a product or show your customers that you are slowly moving towards something different.
If customers use search engines, you can target them with search engine marketing (SEM).
When customers search for a term or ask a question, you can target them with paid advertising in search results.
Since most new visitors today find websites through search engines, running search engine marketing campaigns is a great way to drive potential customers to your website.
Social media advertising campaigns are everywhere: from Facebook to TikTok, Instagram to Twitter.
You have to decide which platforms to use for the marketing campaign and whether to post it organically (for free) or run paid ads – or both.
In a user-generated content (USG) marketing campaign, the company doesn’t create the content you want to share, and you let your audience do it.
It is simple: sometimes your audience will switch off if they think you are trying to sell them something. However, if a friend or colleague speaks up, they are more likely to engage with the content.
This type of marketing campaign can increase the trustworthiness of a campaign because it is told by a relevant source – the users themselves.
Email advertising campaigns are one of the most frequently used tools in a marketer’s toolbox.
Public relations campaigns are launched to spread the word about an event or product launch.
The idea is that through a PR campaign, your message will be picked up by a wider audience, who will then pass it on. Of course, the real goal of this type of campaign is to attract the attention of a different target group: the media.
The right campaign has a newsworthy aspect that the media can use to turn into a story and draw even more attention to your announcement.
Product launches play an essential role in the success of any new corporate release.
To get a product launch campaign right, you need to target the right audience and draw enough attention to your offering to get people excited. With more than three-fifths of people unaware of recent product launches, it’s safe to say that many of them are failing to generate that excitement.
With 2 billion people seeing videos on YouTube every month, video marketing projects are a powerful tool that every marketer should be using.
Like many other projects on our list, video marketing can be used for various goals, from building brand awareness to selling products.
However, the beauty of video marketing campaigns is their simplicity: they give your audience the ability to quickly digest your content without reading or scrolling through a lot of information.
Choosing the right marketing campaign for your business can make or break its overall success.
You need to think carefully about what you want to achieve with the campaign. Are you trying to sell more products, or do you want to increase awareness of your business?
Each marketing campaign on this list has a different superpower. While some increase organic traffic to your website, others can create a viral buzz about your product, potentially generating interest.
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