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How to measure ROI for digital marketing campaigns (and when not to do it)

Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into …

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Why Your Business Needs a Website

In today’s digitally driven world, a business website is as essential as a listing in the Yellow Pages used to be 85% of customers used the internet to find local businesses. If your business is not on the internet, it is not present in a world where most customers spend their time. Why Does My …

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