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Digital Marketing Strategy: Key Components & Tips to Get Started

In 2000, 52% of Americans regularly used the Internet, according to Pew Research. The digital age had just begun. By mid-2019, 90% of Americans were already internet users. A generation had reached adulthood and knew just a world formed by electronic technology. The first twenty years of the 21st century were a time of fast […]

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Upselling

26 marketing strategies for upselling to get a premium

What is a sales technique? A sales strategy is a recorded preparation for positioning and marketing your product or services to qualified customers to distinguish them from your competitors. The function of a sales method is to set clear objectives and guidelines for the sales company. It typically consists of information such as growth targets,

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How to measure ROI for digital marketing campaigns (and when not to do it)

Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into

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How digital marketing can increase website traffic and how a digital marketing agency can help grow your business 

So you have a website? That’s a significant first step, but – it’s like you have a business that nobody knows about. So the genuine concern is: how do you attract people to your website the way you would attract people to your business? You should develop a digital marketing strategy. That will give you

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Why Your Business Needs a Website

In today’s digitally driven world, a business website is as essential as a listing in the Yellow Pages used to be 85% of customers used the internet to find local businesses. If your business is not on the internet, it is not present in a world where most customers spend their time. Why Does My

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Introduction to Search Engine Optimization

Hello, welcome to this module, and Search Engine Optimization has been said and written about Search Engine Optimization how to do it right. Do not do what works and what does not. It is much more complex than Searches Engine Marketing, and it takes more time, but if you do it right, you get the prize, a considerable amount of

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E-commerce: How businesses are benefiting and what the future holds

E-commerce can be as buying and selling goods electronically on the Internet. It is popular because of the many benefits of e-commerce – Internet marketing, electronic funds transfer, and mobile commerce. Online retail is reaching out directly to consumers through mobile apps, websites, voice assistants, chats, chatbots, etc. Sellers are part of online marketplaces where third parties make

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Google ads vs Facebook ads

Why are Google Ads better than Facebook? 

What is Facebook advertising and marketing? Facebook is a powerful social network system for both people and organizations. Around 1.6 billion individuals worldwide are connected to SMEs. Facebook advertising is essential in developing and running an ad campaign can use the Facebook Ads Manager tool to reach target audiences based on location, account data, and

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