Ten expert digital marketing ideas to help your business survive the recession
With the COVID-19 pandemic still ongoing, the ongoing war in Ukraine putting further pressure on rising interest rates, and the potential disruption of supply chains due to blockages in China, the economic outlook is fraught with uncertainty. Economists warn that the United States could be headed for a recession next year or early in 2024 […]
How to create an excellent nonfiction e-book
What is a nonfiction e-book? A nonfiction e-book is a written document that focuses on facts. It contrasts with fictional stories. It can be a memoir, a compelling biography, a coffee table design guide, a self-help book, or even a travel guide to Chile. As long as the content is accurate and none of it […]
26 marketing strategies for upselling to get a premium
What is a sales technique? A sales strategy is a recorded preparation for positioning and marketing your product or services to qualified customers to distinguish them from your competitors. The function of a sales method is to set clear objectives and guidelines for the sales company. It typically consists of information such as growth targets, […]
How to create an e-book for your business to attract more high-value customers
“It’s better to give than to receive” still has a broad, universal appeal. We borrow this old advice to demonstrate the benefits of a profitable content marketing strategy – offering an e-book. People quickly tire of being sold something, no matter how much they need. On the other hand, learning something new or necessary keeps […]
How to Market Your Business for Free
It may be difficult for you to afford to invest heavily in marketing when you’re just starting, but that doesn’t necessarily mean there aren’t effective methods to promote your business. Before the Internet, small businesses had just a few options when marketing their products, such as printouts or sponsoring small local activities. Now there are […]
How to measure ROI for digital marketing campaigns (and when not to do it)
Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into […]