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So you’ve reached this point: you can’t stand your current website anymore, and something needs to change. It’s time for a redesign. Redesigning a website is no easy feat, and there are a few things to keep in mind throughout the process.
Here are eight points you ought to consider when redesigning your website
Website redesign and website revamp are not quite the same things. A redesign is a complete overhaul, while a revamp doesn’t affect the functionality as much.
A redesign effectively restructures, redesigns, and recreates the website – you won’t recognize it (don’t worry, that’s a good thing!).
A redesign is a good choice if your website was already working well but just needed a change in appearance. To make this decision, you first need to know what you are looking for.
What are the things that you like?
What are the things you hate?
A web design expert can help you figure out if the features need to be reworked or if the entire site needs to be dismantled.
Now you need to look at your competitor’s website.
What do you like about their website?
What do you hate concerning their website?
Your website redesign agency can help you recognize why a competitor’s website is better than yours by performing a comprehensive analysis.
Whether redesigning or revamping your website, it’s essential to know who you’re targeting.
What works for the smartphone generation won’t work for the 50+ generation. It may need more guidance, and you will likely read what you write. On the other hand, smartphone users will likely look, like, and buy – it’s that simple.
You may need to know how they will find you. The optimization strategies for your website should be based on these requirements.
Once people find you, they want information. Let’s assume that someone is searching for something online because they want to save time.
Do you sell cakes online? I want to know if you make custom birthday cakes, see some samples and give the prices. Your website needs to provide them with information quickly. How easy is it to navigate your website to get this data? The easier it is, the quicker it will generate leads, and the more orders you can get. Functionality and design need to go hand in hand.
A tool like Google Analytics will show you what content is working on your website and what isn’t. It will assist you in planning your web content strategy. We wrote an in-depth blog on tips and tricks for using Google Analytics effectively. Google Webmaster will show you where you have broken links and website errors. Your website redesign agency will help you with this process.
If you have a Google Analytics account, you can analyze and look at the number of website visits, bounce rate, and time spent on the site. It is a good starting point to discuss website redesign or revision needs with your agency.
Original content is critical to getting repeat visitors. Over 60% of a company’s website visitors are optimistic about the company when they see fresh and unique content that reflects its values.
It would be best to consider what content you want to provide on your website that is always current and fresh – blogs, marketing videos, how-to guides, social media, and graphics.
Once your content advertising plan is clear, you can decide what changes to the website are needed to implement the plan effectively.
You are also required to review your current marketing efforts a determine what else you need to do. You may want to expand your email marketing campaign to include a quarterly newsletter. So what needs to be changed on your website to attract more email subscribers?
You need to align your website goals with your marketing goals and vice versa. That will ensure that your new website and your marketing strategies complement each other to get the most value for your business.
Your new website should not adversely impact the SEO work that has been done on the existing content.
The new site should benefit from the optimization, not set you back in terms of online rankings, and keep up with the latest SEO trends. With the help of SEO experts, you can ensure that the transition from the old to the new website positively impacts search rankings.
Carefully plan the redesign or revision of your website. Create a clear schedule with the milestones. This way, the company doing the redesign of your website will be able to meet the exact launch date of your website.
Also, plan for the future.
Keep these goals in mind and plan for future changes. This way, you’ll ensure that the redesign/redesign process doesn’t overwhelm you. It will also ensure that your website is fully aligned with your business goals.
After all, your website is an integral part of your company’s branding, growth, and ongoing sales. Take the time to design it right and get the results you want.
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