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Basic email testing: what it is, how it works, and why it matters

Email campaigns are an effective marketing method for communicating with a broad audience across multiple platforms and devices. A successful email campaign can increase sales and customer retention, improving overall business performance. Understanding the importance of email testing for various purposes can help you improve the efficiency of your email campaigns. In this article, we’ll […]

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How to scale your e-commerce business by 2023

E-commerce is among the most profitable businesses to operate after its demand increased thanks to the pandemic dramatically. The forecasts for e-commerce show that its popularity will only increase yearly. By the end of 2022, global e-commerce sales are expected to increase from $4.28 trillion (in 2020) to $5.4 trillion, more than 25% and a

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Digital Marketing Strategy: Key Components & Tips to Get Started

In 2000, 52% of Americans regularly used the Internet, according to Pew Research. The digital age had just begun. By mid-2019, 90% of Americans were already internet users. A generation had reached adulthood and knew just a world formed by electronic technology. The first twenty years of the 21st century were a time of fast

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Ten expert digital marketing ideas to help your business survive the recession

With the COVID-19 pandemic still ongoing, the ongoing war in Ukraine putting further pressure on rising interest rates, and the potential disruption of supply chains due to blockages in China, the economic outlook is fraught with uncertainty. Economists warn that the United States could be headed for a recession next year or early in 2024

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How to create an excellent nonfiction e-book

What is a nonfiction e-book? A nonfiction e-book is a written document that focuses on facts. It contrasts with fictional stories. It can be a memoir, a compelling biography, a coffee table design guide, a self-help book, or even a travel guide to Chile. As long as the content is accurate and none of it

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How to create an e-book for your business to attract more high-value customers

“It’s better to give than to receive” still has a broad, universal appeal. We borrow this old advice to demonstrate the benefits of a profitable content marketing strategy – offering an e-book. People quickly tire of being sold something, no matter how much they need. On the other hand, learning something new or necessary keeps

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How to measure ROI for digital marketing campaigns (and when not to do it)

Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into

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How digital marketing can increase website traffic and how a digital marketing agency can help grow your business 

So you have a website? That’s a significant first step, but – it’s like you have a business that nobody knows about. So the genuine concern is: how do you attract people to your website the way you would attract people to your business? You should develop a digital marketing strategy. That will give you

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Why website design and development is essential, and how it helps make your business profitable?

Alfred With the advent of new technologies, it’s easy to miss valuable opportunities. The situation is even worse if you don’t have the expertise to take advantage of these changes. That’s the scenario for companies with limited website development and design knowledge. Services have tremendously changed the way the business world works. This article offers

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9 Ways to Reach Your Clients with Email Marketing

Why e-mail marketing? What makes e-mail advertising one of the best digital marketing strategies available? Before we discuss unique campaign ideas, we’ll share why e-mail marketing should be an integral part of your strategy. 1. E-mail is used everywhere in the world Of all the marketing strategies available, e-mail is one form of communication that

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