Today, most of our web content consumption occurs in the digital world. In this guide, we’ll show you how to build a solid digital marketing strategy so you can create a successful digital presence and market your brand digitally.
1. Set a Goal
Before developing your strategy, you need to ask yourself what you want to achieve with your marketing strategy. This sounds simple, but this step requires you to set apparent and specific goals.
Your goals must lead you to specific actions to achieve them. Illustration by spoon lancer You can use the SMART criteria for this.
2. Evaluate Your Existing Digital Marketing Presence
Before you begin building yourself, you need to know your digital presence. Illustration by Little digital marketing strategy for First, you need to know your key marketing channels:
- Your website
- Social media
- Email marketing
- Content marketing/SEO
- Pay-per-click advertising
Which of these channels brings you the most leads and visitors? Rank each channel and specific medium in order of most remarkable and most negligible effectiveness (so far).
3. Understand The Digital Sales Funnel
Illustration by spoon lancer, The digital sales channel is the arc of your customers’ journey from stranger to repeat or long-term customer. A brand with a robust electronic presence can use the funnel to achieve its digital marketing goals. And how? By approaching each step of the funnel with the appropriate digital marketing tools. Contact us to action activate a relationship with the customer.
To understand the digital sales funnel, you need to understand each step and the appropriate digital tools that complement it. Below is a simplified breakdown of the stages and the corresponding digital marketing efforts.
Make potential customers aware of your existence, for example, through social media ads or good search engine placement.
Solidify your relationships. Sponsored posts on social media that address potential customer concerns or encourage them to ask questions are great tools for this stage.
Do business with the customer. One tool for this stage is implementing calls to action to get the customer to purchase. For example, you can encourage customers to buy with discounts in ads or emails.
4. Build Customer Personas
You need to recognize who your target market is before attempting to reach out to them successfully. So how can you recognize who your audience is?
Buyer identities help you recognize your audience before addressing them. Once you can think who a person is, you can make some assumptions about what is undoubtedly requested of them. Illustration by Cross the Lime Put your own in your buyer’s shoes.
Create a narrative:
- Where does this individual shop?
- What does this person review?
- Which marketing networks can you discover them on?
- What do they require?
- What are their choices?
- How can you meet (or exceed) their assumptions?
Trevor, 26, values experiences over things. He’s “the expressionist” who chooses to buy unique items and doesn’t intend to look like everyone else. He doesn’t own a car.
- Do your study using analytics services.
- To dive even more into this step, take a look at our post:
- How to create a user persona
5. Locate Your Clients On The Funnel
You then have to locate your clients at different phases of the funnel. In all likelihood, there will be clients at all phases of the funnel who are open to connecting with you.
Knowing where to find your clients is essential to your content strategy. Illustration by -grin- For instance, let’s say your product is an organic deodorant. Your prospective clients may be:
one who does a Google search for organic deodorants and reads an article that features you.
Someone looking to buy a deodorant that is organic and zeroes waste sees your sponsored article post about how your deodorant is built from compostable packaging.
Some who have already bought your deodorant and who you currently include in an email project featuring an option to purchase your deodorant at a reduced price.
Once you have this information, you can target distinct clients through different channels.
6. Create a Web Content Plan
At this phase, you should have all the vital information to start planning an Illustration by AEAE. You will develop a specific advertising strategy for every channel that attracts your clients. What sort of web content do you need to achieve your digital marketing goals for each channel?
Your method will be made up of a series of actions that respond to some goals. It will also have a timeline so that the actions can have measurable deadlines.
Some of these actions will be:
Developing a keyword strategy identifying essential keywords to improve SEO.
This will permit to have long-term and easily traceable goals. Your web content calendar will be precise. Each actionable product will include (at least) author, publication date, keywords, topic, and potential tags.
There should be a digital advertising goal for each month. For example, you will feature bi-weekly posts on your blog on a specific theme starting in January.
Posting on social media:
Use the research you’ve conducted to ascertain what web content you should post on which social media platform channels and how often you should do so.
Using CTA’s and widgets:
It is crucial to include CTAs and gets in your digital marketing content to allow customers two easily engage with you and your products.
Marketing automation tools:
Once you have your content strategy down, these tools are a great way to save time and be efficient.
7. Analyze Results
Examine how your strategy is working and course correct. Illustration by spoon lancer Once you have developed a strategy, you should perform this step periodically (put it on your calendar).
- How are your customers interacting with what you are telling them?
- How are you progressing toward your goals?
These analytics will help you correct and learn from things that didn’t go as planned.
By using analytics software, you can monitor your progress through the various stages of the funnel. You want to understand:
- Are clicks converting into conversions?
- Is there mobility throughout the funnel? Why or why not?
Suppose there is a point where you lose engagement with your customers. What is the reason, and how can you fix it?
What works well and what doesn’t.
Maintain date with the current electronic marketing tools; maybe something new on the market perfectly meets your analytics needs.
With the results collected, you can use data visualization tools to create graphs that will help you with comparisons, goal tracking, and presentations.
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