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Search Engine Optimization – An Introduction

Hello, welcome to this module, and Search Engine Optimization has been said and written about Search Engine Optimization, how to do it right, do not do what works and what does not? 

It is much more complex and Searches Engine Marketing, and it takes more time, but if you do it right, you get the prize, a considerable amount of free organic traffic to your site.

What Google‘s Search Engine guide says about Search Engine Optimization?

It’s all about placing your best foot forward when it comes to Search Engine visibility, but your Altima consumers are your users, not Search Engines, keep this in mind, and it will be a breeze.

By the end of this blog post, you will define Search Engine Optimization, understand our Search Engines, how they work, and identify the techniques used for Search Engine Optimization. The tools I use for a Search Engine audit. 

How does a Search Engine work?

You must understand this first before you start optimizing for the Search Engine results page. Let’s take a closer look at the 60 trillion pages on the Google Search Engine. That’s the amount of content available on the web today.

So how does Google know what your search query is about through those 60 trillion pages of bill tunes or spiders that periodically crawl the web and collect the information from those pages and store it in an organized way called an index? 

So when you type in a search query, Google searches the index using algorithms that find the best results and then rank them. For example, if my search query matches a thousand pages, that’s 60 trillion pages that the Google Algorithm Ranks

In order, these thousand pages know what to display on the first page of search results, the second page, and so on. After this whole process is completed, your search results appear, and all this within the blink of an eye, the Search Engines certainly have a lot to do.

Let’s take a closer look at the algorithms

Computer programs that march a query to the best possible results on the web or instead in the index. 

They look at more than 200 factors, such as the content of a website, which includes the keywords included as part of the content, the titles and descriptions that the website owner provides when building the website, and a factor called Page Rank

Let’s talk about this in more detail

If you have heard the terms, Anda, Penguin, and Pigeon, he is a Google algorithm over the years; in fact, algorithm change as 500 to 600 times a year. You don’t always find out when it changed.

Let’s talk about Page Rank in simpler terms

Page Rank is a measure of how essential your page is based on the number of other pages that link to it. I want to store at a store, and I can’t decide which store to go to, so I asked many friends. The one store that everyone mentions seems to be the best tour. 

However, of the friends I’ve asked, if one knows me best or knows my tastes, I think the store she suggests – even though it may not be the store mentioned most often – will rank higher. 

Similarly, if your website is discussed on various blogs and social media and many other websites link to it, they become inbound links, meaning they link to your website.

Then the credibility and trustworthiness of your website go up there. For the page, the rank of your website goes up again. There are right and wrong ways to improve Page Rank. We will talk about this later in this module, look at Search Engine Optimization techniques. 

There are two significant areas: On-site Optimization, and Off-site Optimization.

These are the White Hat Methods and the Black Hat Methods of Search Engine Optimization. This term was coined regarding western movies, but the good guys were the White Hats, and the bad guys were the Black Hats

As you can imagine, the White Hat refers to the legitimate methods, but the Black Hat refers to the not-so-legitimate, spammy techniques of Search Engine Optimization.

Let me assure you that we will only be speaking to the White Hat Methods. That is the On-site Optimization. Can it be done through your website?

There are several factors: let’s look at them: the basics, the page, the layout, the content of the page, and the mobile experience.


the basics

the basics include Page titles and Meta tags

Page titles are the titles for the page that the webmaster, the website’s creator, sets when creating the website. If you have different pages on your website, each of them has a unique title. Page titles must be clear, easy to understand, and unique, not only for the user but also for Phil Search Engine.

Meta tags are a slightly longer description. More like a summary of what the page is about. These also need to be clear, unambiguous, and descriptive.

the layout

Site layout refers to the structure of your site. Site URLs and site structure are the two things we’ll look at here. Site URLs are the URL address or a page on your site.

For example, if I have a site called “Jasmine calm” and I have a contact page, it should probably say “Jasmine calm, flash contacts us” instead of saying “Jasmine, calm, / ABC XYZ 123,” which doesn’t make sense, remember if it doesn’t make sense to the user. It won’t make sense to the Search Engine either. 

Good page structure is essential so that the user understands how to navigate through your site. This will also help out the Search Engine understand your site. Sitemaps are a great way to show the site structure.

The Content of the page

The content of your site is what your site is all about. We consider four factors when looking at site content: the actual content, anchor text, heading tags, and images when writing content for your site. 

Remember to use terms that your users would generally search for. Think like a user. What language would you use when typing a search query for your product? 

Please don’t use words that are too obscure or words that don’t make sense, but at the same time, don’t try to fill the same word over and over again so that it looks like it has a lot of content anchor text.

Is there text set up here for a link? If you had a subpage about toys, you would say click here for toys, but here is the link. The herbal text uses the word toys as the link so the user understands, and the Search Engine understands what the next page is about. 

heading tags are what you would use to indicate your headings: You can use different sizes to indicate headings and subheadings, and judicious use of heading tags helps the user understand what is essential, what the subheadings are, and of course, the Search Engine also reads this information the same way. 

Images are an essential factor in the content of the site. They affect the speed at which the page loads. Therefore, remember to use small images or crisp images and use them sparingly.

User rights images also remember to specify the alt text or relatively short for alternate text hist X. This appears if cannot load the image for some reason, sometimes browsers block cannot load images or the image due to connection issues in this case, instead of an error message, Schwab it all it is always better to include a term about what the image is. 

This helps the user understand what the image could have been and the Search Engine to understand what the image is about because the Search Engine does not scan the image but reads this text instead.

The Mobile Experience

Cell phones are an essential source of traffic. Cell phones now account for almost thirty percent of the traffic on the Internet.

Therefore, a user must have a good experience with cell phones. Mobile usability is a term that indicates how user-friendly your website is on cell phones. 

Therefore, when creating it, keep in mind that it should be a simpler version of your website, easy to navigate, and with not too much content. Readable content, not too much data entry, because it’s hard to enter data on a smartphone. I wish to leave you with this quote from Dave.

Naylor, a digital marketing specialist, says that his rule of thumb is building the website for a user, not for a spider. Remember, love your user, and Google will love you outside the website. 

Optimization is all the techniques you can do off your site. It will not touch your site. The primary method of Off-site Optimization is link-building.

These are actions aimed at increasing the number and quality of inbound links to a website. There are real methods and fake methods.

Well, fake methods are faster, like, I could create a thousand random pages with links to my website, but Search Engines are pretty smart. 

They might recognize that you are using spammy techniques and pull you down. Real link-building methods would be to evangelize your website on blogs and social media.

In fact, with the options available for social media today, it’s easier to build a bank of real inbound links. I love this code from Matt Cutts was the head of Google‘s webspam team, where he says that the goal is not to make your links appear natural. Your goal is to have your links be natural. There are a lot of tools to measure and analyze Search Engine performance.

Optimization performance: these are called SEO audit tools, just like any other process. An order process for Search Engine Optimization is to look at your website regarding the different factors we just talked about and measure the performance or the parameters. 

There are many tools or SEO audits, but the main ones are Google webmaster tools and Google Analytics.

Let’s take a closer look at Google webmaster tools and Google Analytics

Google webmaster tools is a free resource. It is available to anyone who creates a website. You need to sign up and link to your website. Google webmaster tools help you understand and improve the performance of your website on the Google Search Engine results page.

They help you ensure accessibility, submit content, remove content, and decide what should and should not be seen

They can also solve the malware and spam issues, as well as find what queries your website appears and how you can improve that, and finally how your website appears on mobile and what are the factors you need to improve the mobile usability of your website.

Google Analytics, is a world-famous tool. It’s used all over the world, not only for SEO but also for SEM. It has you know your audience, where they come with your going after your website, what they do on your website, and all this will help you improve your website content and customize the experience for your users. 

It will also help you monitor your website in terms of real-time activity. How many users are currently on your website? What pages are being viewed, at what speed is a page loading, and so on.

Read More: The Marketer’s Pocket Guide To Writing Well

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