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Social Media Marketing

How to measure ROI for digital marketing campaigns (and when not to do it)

Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into …

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Improve-Website-Traffic

What are ways to improve website traffic?

How to boost the number of site visitors to your website? The first step in boosting web traffic to your website is to ensure that your internet site has a strong foundation. Numerous elements contribute to the success of a website, including its design, content, and performance. The following action is to maximize your site …

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Advantages-of-E-Commerce

What are the potential benefits of e commerce?

What is E-commerce? E-commerce can be defined as the electronic trading of goods online. Its appeal is due to the many benefits of e-commerce, such as internet marketing, e-transfer, and mobile commerce, which can be split right into two classifications. Retail purchasing ends up being online, direct-to-consumer, with mobile applications, internet sites, voice assistants, chat, …

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How digital marketing can increase website traffic and how a digital marketing agency can help grow your business 

So you have a website? That’s a significant first step, but – it’s like you have a business that nobody knows about. So the genuine concern is: how do you attract people to your website the way you would attract people to your business? You should develop a digital marketing strategy. That will give you …

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9 Ways to Reach Your Clients with Email Marketing

Why e-mail marketing? What makes e-mail advertising one of the best digital marketing strategies available? Before we discuss unique campaign ideas, we’ll share why e-mail marketing should be an integral part of your strategy. 1. E-mail is used everywhere in the world Of all the marketing strategies available, e-mail is one form of communication that …

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E-commerce: How businesses are benefiting and what the future holds

E-commerce can be as buying and selling goods electronically on the Internet. It is popular because of the many benefits of e-commerce – Internet marketing, electronic funds transfer, and mobile commerce. Online retail is reaching out directly to consumers through mobile apps, websites, voice assistants, chats, chatbots, etc. Sellers are part of online marketplaces where third parties make …

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Google ads vs Facebook ads

Why are Google Ads better than Facebook? 

What is Facebook advertising and marketing? Facebook is a powerful social network system for both people and organizations. Around 1.6 billion individuals worldwide are connected to SMEs. Facebook advertising is essential in developing and running an ad campaign can use the Facebook Ads Manager tool to reach target audiences based on location, account data, and …

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Facebook ads marketing

What are the four key formats of Facebook ads?

What is the Facebook ad format? Facebook ad formats are all about the creative presentation of your advertisement. The advertisement layouts are chosen for every marketing goal vary, and not all styles are functional for all advertising and marketing purposes.Currently, you can choose from the following advertisement styles Video advertisements Photo advertisements Slide ads Swirl …

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