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Email Marketing

9 Ways to Reach Your Clients with Email Marketing

Why e-mail marketing? What makes e-mail advertising one of the best digital marketing strategies available? Before we discuss unique campaign ideas, we’ll share why e-mail marketing should be an integral part of your strategy. 1. E-mail is used everywhere in the world Of all the marketing strategies available, e-mail is one form of communication that …

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Top 9 Best Inbound Marketing Strategies and Tactics for 2022

The best inbound marketing strategies for faster growth. Inbound marketing strategies and tactics help create predictable and repeatable streams of new leads, customers, and revenue. This article gives B2B companies incredibly actionable inbound marketing strategies that you can quickly implement into your best B2B inbound marketing campaigns today. Below is a scalable playbook for improving …

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The most important skills to cultivate in your social media marketing department

The need for social media skills and social media advertising professionals is growing exponentially. If a brand doesn’t have a social media presence today, it’s likely to fall behind and lose out to competitors.  More than 2.45 billion people use Facebook, millions also use social media platforms like Instagram and Twitter, and 1 billion users …

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How to Automate Your Email Marketing: The Ultimate Guide

The use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take—or don’t take, using email or marketing automation software. Some examples include when you automate welcome emails sent when a customer signs up for a mailing list, similar product recommendations after a user has bought from your …

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Social media marketing in 2022: How to choose the right platform and advertising for your brand

Amid constant modifications to social media algorithms and search engine rankings, getting your content noticed can be challenging. While organic search is the cost-free and perhaps more convenient option, the chances of going viral without leaving some money on the table are slim.   Even though earned and owned media retain their marketing value, paid …

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How do businesses use e-mail marketing?

How do companies make use of e-mail advertising and marketing? Companies utilize e-mail to Communicate with existing and possible customers regarding new products or services (79%). To introduce events and promos (71%). Transactional messages, such as invoices and verifications (68%). Customer care (67%). Generating leads for sales (48%). Why is e-mail advertising crucial? So far, …

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How website redesign drives engagement with your audience

When it comes to redesigning a website, there are many reasons to give your website a new look. However, the most compelling reason could be to increase your audience’s engagement and use your website to increase interaction with your followers further. Redesigning your website can be a success or a flop. It can consist of …

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