So you’ve reached this point: you can’t stand your current website anymore, and something needs to change. It’s time for a redesign. Redesigning a website is no easy feat, and there are a few things to keep in mind throughout the process.
Here are eight points you ought to consider when redesigning your website
1. Website redesign
Website redesign and website revamp are not quite the same things. A redesign is a complete overhaul, while a revamp doesn’t affect the functionality as much.
A redesign effectively restructures, redesigns, and recreates the website – you won’t recognize it (don’t worry, that’s a good thing!).
A redesign is a good choice if your website was already working well but just needed a change in appearance. To make this decision, you first need to know what you are looking for.
2. review your current website
What are the things that you like?
- Please make a list of them.
- Can they be kept on the new website?
- Do they add value to your business?
- Can you live without them?
What are the things you hate?
- Could you make a list of them?
- Can they be removed without impacting the business?
- Can they be redesigned into something better?
- Do they interfere with functionality?
A web design expert can help you figure out if the features need to be reworked or if the entire site needs to be dismantled.
3. what is your competition doing?
Now you need to look at your competitor’s website.
What do you like about their website?
- Make a list
- Are these things important to you as well?
- Can they be incorporated into your website unchanged?
- Will they assist your business?
What do you hate concerning their website?
- You may despise these features, but they may be essential to your business.
Your website redesign agency can help you recognize why a competitor’s website is better than yours by performing a comprehensive analysis.
4. know your target audience
Whether redesigning or revamping your website, it’s essential to know who you’re targeting.
What works for the smartphone generation won’t work for the 50+ generation. It may need more guidance, and you will likely read what you write. On the other hand, smartphone users will likely look, like, and buy – it’s that simple.
You may need to know how they will find you. The optimization strategies for your website should be based on these requirements.
5. What functionalities do you need?
Once people find you, they want information. Let’s assume that someone is searching for something online because they want to save time.
Do you sell cakes online? I want to know if you make custom birthday cakes, see some samples and give the prices. Your website needs to provide them with information quickly. How easy is it to navigate your website to get this data? The easier it is, the quicker it will generate leads, and the more orders you can get. Functionality and design need to go hand in hand.
6. Get data from analytics tools
A tool like Google Analytics will show you what content is working on your website and what isn’t. It will assist you in planning your web content strategy. We wrote an in-depth blog on tips and tricks for using Google Analytics effectively. Google Webmaster will show you where you have broken links and website errors. Your website redesign agency will help you with this process.
If you have a Google Analytics account, you can analyze and look at the number of website visits, bounce rate, and time spent on the site. It is a good starting point to discuss website redesign or revision needs with your agency.
7. Do you require a content marketing plan?
Original content is critical to getting repeat visitors. Over 60% of a company’s website visitors are optimistic about the company when they see fresh and unique content that reflects its values.
It would be best to consider what content you want to provide on your website that is always current and fresh – blogs, marketing videos, how-to guides, social media, and graphics.
Once your content advertising plan is clear, you can decide what changes to the website are needed to implement the plan effectively.
8. What other marketing actions can you take?
You are also required to review your current marketing efforts a determine what else you need to do. You may want to expand your email marketing campaign to include a quarterly newsletter. So what needs to be changed on your website to attract more email subscribers?
You need to align your website goals with your marketing goals and vice versa. That will ensure that your new website and your marketing strategies complement each other to get the most value for your business.
9. The SEO perspective
Your new website should not adversely impact the SEO work that has been done on the existing content.
The new site should benefit from the optimization, not set you back in terms of online rankings, and keep up with the latest SEO trends. With the help of SEO experts, you can ensure that the transition from the old to the new website positively impacts search rankings.
10. The master plan
Carefully plan the redesign or revision of your website. Create a clear schedule with the milestones. This way, the company doing the redesign of your website will be able to meet the exact launch date of your website.
Also, plan for the future.
- What are your business goals for the future?
- How many visitors do you want to see on your website over the years, and how many leads do you want your website to generate?
- What do you want visitors to get from your website?
Keep these goals in mind and plan for future changes. This way, you’ll ensure that the redesign/redesign process doesn’t overwhelm you. It will also ensure that your website is fully aligned with your business goals.
After all, your website is an integral part of your company’s branding, growth, and ongoing sales. Take the time to design it right and get the results you want.
We’re here to help you grow and scale your business online peacefully by helping you build your website and sales funnel. We provide support, systems, templates, and tools needed to automate and succeed without complexity, stress, chaos, or overwhelm. Grab our gold package here now!