Wondering how to design a website? Follow our step-by-step guide that will teach you everything you need to design your own stylish and successful website.
Designing your website seems like quite a challenge, doesn’t it? You need to get to grips with the right tools and be a whiz at layout and positioning. Want me to give you some good news? That’s total bullshit.
You don’t have to be a genius at all to design a website, and that’s exactly what we’re going to help you do in this easy-to-follow overview. Website design is all about creative freedom, so we’ll walk you through it:
- Determining the purpose and strategy of your website.
- Researching the latest web design trends
- Choosing your platform
- Deciding on your branding
- Adding and optimizing content
- Publish your website
- Analyze and improve as you go
So, let’s get the creative juices flowing!
Do You Wish To Know How To Develop a Website?
This guide is about how to design a website. If you need to know how to create a website, visit our step-by-step guide.
- Specify the purpose and strategy of your website.
- Research the latest web design trends
- Choose your platform
Specify The Purpose And Strategy Of Your Website
Top It sounds so simple, but before you dive headfirst into designing your website, you first need to be clear about its purpose.
Not only do you need to know your industry and define a content strategy, but you also need to think about what your unique selling proposition (USP) is and how you want to come across it.
People are not stupid. If you present yourself just to make a profit or raise your profile, people will see through that. Your website design is directly related to your brand, and it needs to look authentic and appealing.
A company’s “culture of purpose” answers the critical questions of who it is and why it exists. They have a culture of purpose that goes beyond making a profit.”
What Are You Trying To Achieve?
Once your function is clear, the focus shifts to what you want visitors to do when they arrive on your website, is your site just to display information? To sell products? To get signups?
The solution to this question will ultimately determine how your website looks and acts. Using eCommerce as an example, the landing page is a critical element of your design.
Crowdspring a leading digital branding company recommends that your landing page focus on one product or offer, with a clear CTA (call-to-action).
Research The Latest Web Design Trends
Up Web design evolves quickly, but there are some common trends you can learn from. At this point, it’s worth noting that a current web trend doesn’t mean it’s right for you.
48% of respondents say that design is the most important factor of a website, so it’s important to take your time and see what your competitors are doing. There are different styles in each sector, so it’s important to know if you want to fit in or disrupt your industry.
Alex Vasili a leading brand name expert believes that you should always research by sector, not by age or gender. When talking to us about web design.
Advice From Experts
“There’s a whole body of knowledge from color theory what colors evoke certain emotions and how they put you in a certain mood. I think it depends on whether you are trying to disrupt or blend in.
“If you want to change something, you want something very different from what the industry is offering. But if you’re trying to adapt, there are clear patterns.
“If you’re a technology company, you’re probably going to use something blue, whereas if you’re a startup, you might use a bold, hot color. The same goes for your font. You’re going to want a really clean, simple design and a lot of white space.” Alex Vasili, Brand Manager This shows how important it is to know what you want before you get into the actual design. We’ll come back to the topic of color in the branding section, but to get you started, here are some current trends that are taking the web by storm.
Microinteractions are small animations that take place when a user engages with a website. For example, when you “react” to a post on Facebook, the corresponding animated emoji pops up.
Designing Websites: Website Builders
Unless you want to sell online, website builders are the most effective way for non-technical users to create their websites. If you are aiming for an online business, go to our section on eCommerce platforms.
Based on our research, we were able to identify the ten best website builders available to you today. All of them meet different requirements, but to get a general idea, take a look at our quality scale below
Wix Advantages Wix Disadvantages
- Extremely intuitive and user-friendly editor Can’t change templates after your site goes live.
- Excellent value for money You may have to spend more on third-party applications to scale your site.
- Strong help and support feature The sheer choice and amount of customizable options can be overwhelming.
- The website builder our users would most likely recommend is Wix.
It is widely considered the best website builder on the market. Its user-friendly drag-and-drop editor gives you total creative control and allows you to add and position all your content wherever you see fit.
You also have a choice of 510 professionally designed templates, several amazing features already built-in, and a massive app store where you can install all the extras you need.
Having thoroughly tested the platform ourselves, we can confirm that Wix lives up to the hype. Take a look at our final research results and see for yourself.
Squarespace Advantages Squarespace Disadvantages
- Highest quality templates in terms of design and flexibility a Limited number of pricing plans.
- Best quality features of any vendor on the market Not quite a beginner-friendly
- Complete customization options without programming knowledge Squarespace
- It is a website builder that exudes class and comes with a shiny, premium feel.
Squarespace takes pride in its templates. Their innovative designs make them perfect for anyone working in a creative field, such as photographers, artists, or graphic designers.
Squarespace also has several quality features. Here you can see how Squarespace performed in our research in all major categories.
Weebly Advantages Weebly Disadvantages
Best suited for small businesses, with all the basic tools you need to build a great business website, Drag-and-drop customization is limited unless you’re comfortable with code. Cool customizable templates No option for personal recovery, meaning if your site goes down, you’ll have to rely on the Weebly support team.
Really helpful SEO guidance in Weebly’s help and support center No ADI option (short for Artificial Design Intelligence, meaning a website builder uses the information you provide to automatically build a website for you) Weebly. It is marketed as a website builder for everyone, but it specializes in websites for small businesses. Weebly offers a wide selection of templates and a drag-and-drop editor that’s easy to navigate.
Weebly enters into its own when you look at its features there are hundreds to select from, and a majority of them are brilliant!
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