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Digital Marketing Strategy: Key Components & Tips to Get Started

In 2000, 52% of Americans regularly used the Internet, according to Pew Research. The digital age had just begun. By mid-2019, 90% of Americans were already internet users. A generation had reached adulthood and knew just a world formed by electronic technology. The first twenty years of the 21st century were a time of fast […]

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Ten expert digital marketing ideas to help your business survive the recession

With the COVID-19 pandemic still ongoing, the ongoing war in Ukraine putting further pressure on rising interest rates, and the potential disruption of supply chains due to blockages in China, the economic outlook is fraught with uncertainty. Economists warn that the United States could be headed for a recession next year or early in 2024

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How to create an excellent nonfiction e-book

What is a nonfiction e-book? A nonfiction e-book is a written document that focuses on facts. It contrasts with fictional stories. It can be a memoir, a compelling biography, a coffee table design guide, a self-help book, or even a travel guide to Chile. As long as the content is accurate and none of it

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Upselling

26 marketing strategies for upselling to get a premium

What is a sales technique? A sales strategy is a recorded preparation for positioning and marketing your product or services to qualified customers to distinguish them from your competitors. The function of a sales method is to set clear objectives and guidelines for the sales company. It typically consists of information such as growth targets,

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How to measure ROI for digital marketing campaigns (and when not to do it)

Digital marketing campaigns are an essential part of doing business, even though it can be challenging to measure ROI. In some cases, premature ROI measurement is counterproductive. Digital marketing is a large category that encompasses a wide range of channels and strategies to increase brand visibility, improve a company’s reputation, and ultimately convert leads into

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Advantages-of-E-Commerce

What are the potential benefits of e commerce?

What is E-commerce? E-commerce can be defined as the electronic trading of goods online. Its appeal is due to the many benefits of e-commerce, such as internet marketing, e-transfer, and mobile commerce, which can be split right into two classifications. Retail purchasing ends up being online, direct-to-consumer, with mobile applications, internet sites, voice assistants, chat,

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How digital marketing can increase website traffic and how a digital marketing agency can help grow your business 

So you have a website? That’s a significant first step, but – it’s like you have a business that nobody knows about. So the genuine concern is: how do you attract people to your website the way you would attract people to your business? You should develop a digital marketing strategy. That will give you

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9 Ways to Reach Your Clients with Email Marketing

Why e-mail marketing? What makes e-mail advertising one of the best digital marketing strategies available? Before we discuss unique campaign ideas, we’ll share why e-mail marketing should be an integral part of your strategy. 1. E-mail is used everywhere in the world Of all the marketing strategies available, e-mail is one form of communication that

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